Professional Bio:

Roopa Somasundaran is the AVP – Business Strategies & Operations. Bringing with her an extensive background in law firm management, brand communication, and corporate relations, Roopa is an accomplished professional known for her strategic acumen and innovative approach to business operations, practice development and knowledge management. With approximately 15 years of experience with leading tier 1 and tier 2 law firms in India, Roopa Somasundaran plays a pivotal role in shaping the firm's brand and operational strategies as she possesses a distinguished career in legal practice management and brand communication. Her expertise extends to developing and executing brand strategies that align with the firm’s vision and market positioning.

Roopa is a prolific writer and speaker, contributing insightful articles to notable platforms such as Mondaq and other prominent legal journals. She is a sought-after speaker at various conferences, where she shares her knowledge on law firm management, brand strategy, and communication. Her work is frequently covered by mainstream media, highlighting her thought leadership in the industry.

Her key responsibilities include Implementing strategies to enhance practice areas, support growth, and optimize operational efficiency; Overseeing the development and dissemination of legal knowledge within the firm to support best practices and client service excellence; Building and nurturing relationships with key stakeholders, including clients, partners, and industry influencers; Formulating and executing business strategies to drive growth and operational success, while ensuring alignment with the firm’s goals and objectives; Crafting and managing internal and external communication strategies to bolster the firm's image and client engagement; Expanding and maintaining the firm's network to enhance business development opportunities and foster collaborative partnerships; Promoting the firm’s expertise and thought leadership through various channels, including publications, conferences, and media engagements.

Roopa has been recognized for her exceptional contributions to the legal field and corporate communications. Her accolades include Woman of Substance Award by News NCR, Trailblazer Award by A2Z Communications, Karmaveer Chakra (instituted by the UN & iCongo) to name a few. These awards underscore her impactful leadership and her role in advancing the field of law firm management and brand strategy.

Roopa Somasundaran holds a robust educational background as English Honours graduate from Kolkata University, Masters in Journalism & Mass Communication from Amity University and LLB from National Institute of Law & Research, that supports her expertise in legal practice and corporate strategy. As a member of the Bar Council of Punjab & Haryana, she adheres to the highest standards of professional conduct and legal excellence.